What’s New

Hitting ‘refresh’ on your curls is a must, even if you have naturally curly hair, since this comes with its own set of challenges. Do dryness, frizziness or unruliness ring a bell? There you go! And if your hair isn’t naturally curly, that’s ok too, here are our best hairstylist tips to keep curls springy and well defined. Curls are one of the best beauty assets, just as fab in the summer with the beach curl vibe, and during theRead more

Ah, yes. That beauty dilemma that makes you want to give organic, sustainable and natural hair products a try, but you’re still hesitating because you’re worried they “might not be as performing” as others. Hmmm…  Well, maybe it’s time to finally toss that myth aside for good!  Let’s take a look at why you, your hair, and the planet, deserve the best, healthiest option when it comes to maintenance and style.  But, first, what is really sustainable hair care? Basically,Read more

Now that we’re looking forward to reconnecting socially IRL, having beautiful hair becomes more relevant than ever. And a colour refresh is just what you need for the change of season. Whether you want no-maintenance roots or a straightforward single process, we’ve got you covered with the new look you’ll love this Fall at Pure! Shadow Roots If you feel it’s time to move away from the super pale, beach blondes, of late summer but still want the luminosity thatRead more

If you bleach or colour your hair often and use a lot of hot tools to style it, chances are parts of your hair are now dry, brittle and a little damaged. Although new hair colour technologies have evolved to minimize damage, and formulations are boosted with advanced nutrients, any process that lightens hair (also known as ‘bleach’) strips the natural pigment in the cuticle and that can lead to dry, damaged strands. Perms and chemical straightening services also breakRead more

It’s that beautiful summertime vacation weather, and you’re probably dreaming of a hair colour that lights up your face, bringing the glow of the sun everywhere you walk into. Enter Face Framing, a quick and easy trend that’s become a favourite! If you’re looking for a hair colour effect that brings in a lot of light but you don’t want the commitment or the time a full head of highlights commands, face framing is your new BFF. This technique addsRead more

Ah, those beautiful long summer days! BUT, if you have curly hair, the humidity can either be your BFF or your enemy number one. On good days, humid air will give more volume to your curls. But too much humidity can cause them to lose their definition and possibly expand beyond your comfort level. Here are some tips from our pro hair team at Pure to flaunt with abandon your beautiful curls all summer long! Sun and Chlorine Protection WeRead more

Blame it on lockdown boredom, but in the last year some of us have been experimenting with bold new hair colours. And, yes, pink is still among the top favourite. It just seems to be the cool shade everyone wants. Celebrities like Dua Lipa and Taylor Swift made the switch to baby pink and the look is awesome. So pink hair is definitely a thing for summer 2021! Monia Grieco, a colourist at Pure salon in Montreal, has been creatingRead more

It’s here! Yes, spring is finally in the air and here are the top hair trends at Pure for the season. Read up before booking your next hair appointment! Curtain Bangs They’re a classic. And a hair look everyone loves because they’re easy maintenance, and have that sultry, sexy vibe. No wonder curtain bangs are EVERYWHERE on TikTok and on every cool girl’s IG right now! Plus, they grow out nicely whenever you’re ready to test out a new hairRead more

We’ve all been there. You’re discussing your new hair colour options with your stylist or colourist when they start talking about obscure techniques and terms that are leaving you with more questions than answers. But don’t panic! Here is the explanation on those pro hair terms and definitions. So you can know exactly what you’re getting into at your next salon appointment!  Base Colour: It’s the hair colour that is applied all over your hair, at the roots. It eitherRead more

We’re all looking for ways to incorporate more natural and organic products in our beauty routines. Here are the best one hundred percent natural ingredients that offer proven results in hair care, so that you’re in the know next time you’re looking to replenish your hair beauty essentials. Almond A wholesome and highly nourishing component, almond oil is rich in fatty acids and magnesium, an essential mineral for overall hair health. Almond oil is also known to  improve the strengthRead more