Davines, A Sustainable Approach To Beautiful Hair

A family business, the Davines Group was founded in Parma, Italy, in 1983 by the Bollatis. Initially, the company was a research facility producing high-end hair care products for global cosmetic companies.

Ten years later, Davines began crafting its own brand of hair care products exclusively for salon professionals, with a focus on high-quality formulas scientifically engineered to deliver results while expressing Davines’ distinctive style and spirit.

Davines products are absolutely unique in the world of hair care and hair colour. They treat, nourish, and beautify hair with the most wholesome, sustainably sourced ingredients.

In fact, Davines’ laboratories create optimal formulas without sulfates or parabens, while safeguarding the Mediterranean’s artisan and cultural heritages. Carefully selected active ingredients are grown in Italy as to preserve botanical species at risk of extinction and to protect biological diversity.

To strengthen this ongoing commitment to sustainability, Davines has started a collaboration with the non-profit Slow Food Foundation for Biodiversity.

Each of the nine Davines hair care families of products contain one specific active ingredient from a Slow Food Presidium and features the story, the face, and the name of the person who grew it with great care and dedication.

What’s more, all carbon dioxide emissions generated by packaging production are offset through contributions towards the creation and protection of forests in Madagascar.


The Davines Manifesto: Sustainable Beauty

Beauty and sustainability are at the heart all of Davines’ projects, from product formulations and design, to company ethics and salon education.

According to Davines, beauty is the perfect balance between substance and shape inspired by simplicity, harmony and good taste. The goal of the company is to encourage people to take care of themselves, of the environment in which they live and work, and of all the beautiful things they love.

Sustainability is one of the pillars of the Davines philosophy, and the responsibility we owe to ourselves, to the people with which we work, and the world in which we live. Davines’ vision of sustainability is based on a commitment to minimize the impact on the environment, while maximizing the effectiveness of beauty products and safeguarding the health of everyone who uses them.

Davines hair products are used every day in thousands of salons in over 75 countries. The brand continues to grow with its roots firmly planted in the desire to provide quality products with timeless appeal through an authentic approach.

Because true beauty goes beyond great hair care.

Davines, A Sustainable Approach To Beautiful Hair