Salon Pure Montréal

Hipsters rejoice, the beard lives on! Guys may have bid farewell to long locks and man-buns, but rest assured sleek cuts and well-groomed beards are still very much in style, so don’t delete your barber’s number just yet! A well executed shave and a fresh haircut is a surefire way to upgrade your look, and make you stand out this spring. Need a little inspiration? We got you covered with the best facial hair trends at the moment to keepRead more

If you’re in the mood for super on-trend hair colour but don’t want to commit to a specific shade, View, the new demi-permanent haircolour from Italian eco-friendly beauty brand Davines, has everything you want. Including incredible, non-stop shine! Colours That Blend In Demi-permanent hair colour is a fun way to play up your craving for Instagramable hair shades that gradually vanish six to eight weeks after they’re applied — roughly 15 to 20 shampoos–, so there’s no commitment on yourRead more

Planning a tropical getaway this January to escape the extreme polar vortex? There’s nothing better than a sun-soaked vacation to recharge and escape those winter blues and icy weather. But while you’re packing and planning, don’t forget to stash the essentialvacation hair care goodies to ensure that your hair stays healthy and strong despite any added heat, salt, or humidity. With the proper care and the right routine, along with a super chic oversized sunhat and some SPF specially formulatedRead more

The Colour Authority has done it again! This year, Pantone has announced Living Coral as thecolour of 2019, so get ready for this ocean-inspired hue to take over beauty and haircolour palettes with its vibrant, energizing, and all-natural appeal. Sparkling Shade A vibrant shade of orange blended with mellow golden undertones, Living Coral balances movement and stillness, vibrancy and serenity. It’s the sparkling pop of colour found at the bottom of a still ocean. It’s a colour of contradictions andRead more

If your quest for beautiful hair is on your resolutions list for 2019, finding a great hairdresser is the first step in that direction! Your hairstylist is your hair guru; the true beauty expert you trust completely to create the stunning looks you crave, who is there to listen and support you in creating the haircut, hair colour and look that matches your current mood and lifestyle. But, most of all, a great hairstylist is a bona fide hair professionalRead more

It’s almost that time once again for the yearly traditions of Christmas get-togethers and New Year’s Eve parties where you’ll want to look your very best and shine like the star you are. So, slip into those sequins, sprinkle on that glitter, and make sure your hair is party-ready with these hairstyling tips from Pure!  If you have long hair, you’re lucky enough to already at your disposal have many options to change up your look in a flash forRead more

There’s nothing quite like the great feeling of walking out of the salon after a full cut and colour. It’s amazing how a new shade can impact your style. Just take a look at any red carpet Instagram post!   A quick hair gloss can add brilliance and shine to dull strands, while permanent hair colour will effectively conceal any trace of grey hair. Want to illuminate your hair dramatically? Lightening to a hot platinum blonde will do the trickRead more

With fall fast upon us, we’re slipping out of summer mode and falling back into cooler days. That means no more rocking a top knot by the pool in a bikini, or letting those long balayage locks loose on a casual bike ride. Festival season may be over – but why not switch up your hair along with the changing weather and welcome the fall by experimenting with bangs!   Fringes and Fashion   This season the fringe is makingRead more

There’s nothing like the amazing feeling of stepping out of the salon with a brand-new colour. But as we all know, there’s no way of avoiding the return of visible roots after a few weeks. Revealing dark roots has classically been viewed as a big no-no. But now, thanks to celebs like Gigi Hadid and Kylie Jenner, the style community has finallyacknowledged the reality that hair grows! By embracing the Shadow Root trend you can flaunt your natural hair color,Read more

So, you’re thinking about lightening your hair and finally going full-on blond. But where do you start? Everyone has heard about hair bleach, and you’d assume that it’s as straightforward as whitening a piece of clothing. If only! Unfortunately, it’s not that simple. The reason hairstylists call it lightening — and not bleaching — , is that going from brunette to blonde is a process. The darker your hair is to begin with, the longer it will take to lightenRead more