What’s New

Hair masks are different than everyday conditioner. Their formulations are more intense and they often contain higher concentrations of ingredients designed to deeply nourish your locks. Which makes them a little bit like the superfoods of the hair world!  Of course, your preferred hairstylist or hair colourist is the best beauty expert to give you a professional assessment and recommend the right product for your specific needs. But in the meantime, here are a few tips from Pure Salon inRead more

Again? Another bob? Well, get used to it! Bobs have become the jeans of the hair world with many different types of lengths, styles and finishes popping up here and there to refresh your hairstyling options on a regular basis.  So, yes, we’re jumping from the baroque bob to the cowgirl bob just in time to greet the new summer season. Well, because Beyonce’s in her pretty ‘Cowboy Carter’ era and Western style has taken over the catwalks. Time toRead more

Just in time for the spring reset in our wardrobes and beauty routines, the palette of auburns, aubergines, and deep mahoganies is taking off!  From its first outburst in 2023, with Cherry Coke, red hair has been steadily gaining ground with celebrities (hello Dua Lipa!), influencers, and content creators cementing the appeal of reddish tones. Just do a search for #redhair on TikTok and you will see an impressive list of videos to explore. So now it’s your chance toRead more

It doesn’t happen often, but this year a good part of what we were presented at the many Fashion Weeks around the globe consisted of low-key and easy hairstyles for spring. Great for most of us who want quick beauty routines loaded with style! Elevated Accessories Remember those ribbons that were everywhere last year? Well, they’re still trending hard. And this time around, you’ll find them in the shape of hair bows, headbands, and even a simple silk ribbon tiedRead more

If you’re looking for a way to spice up your hair game this season, look no further than the baroque bob. This beautiful new way to cut and style a bob is inspired by the opulence of the Baroque era, which took place in the 18th century. Think of the lavish curls, waves, and textures that adorned the heads of royalty and nobility back then. Now, imagine bringing that same flair and drama to your 21st-century look like Zendaya, who’sRead more

New year, new hair? Yes, it’s that time in the calendar when resolutions are in the air. And when it comes to your beauty routines and style that you want to show to the world on your well-crafted social image, the choices are abundant. Here’s how to help you navigate the many options when it comes to your hair’s health, shades and accessorizing. Read on! Healthy Hair It goes without saying that before any haircut, hair colour or hairstyle consideration,Read more

The most wonderful time of the year is here! And, if you’re lucky enough to have a ton of parties and get-togethers to attend, you may be looking for some easy ways to dress up your hair for the festive occasions.  Whether you have short, medium, or long hair, there are some simple touches that can add a beautiful dose of glam to your holiday hair. Here are some ideas to inspire you: Make It Sparkle!  Nothing says holiday likeRead more

Ever since they launched, with much fanfare, about 15 years ago, hair oils have created a category onto themselves and helped achieve more lustrous, moisturized, and healthier hair, along the way. If, initially, most of us were apprehensive about applying an oil to hair and scalp, over time we’ve come to realize it’s a great add-on to a regular hair maintenance routine. A little bit like in skincare when oils started garnering interest and being used by top beauty creatorsRead more

If you’re over and done with all the nutty references and the (maybe dreaded) pumpkin spice tones that have become part of the fall lexicon of hair colour, it might be time to dip your tresses into a palette of deep, rich browns.  How Browns Have Evolved  To those who have been paying close attention to hair colour in the last year or so, you will have noticed that the very pale blondes are less present than before. We hadRead more

Other than ‘what colour should I do my hair this season?’, this is one of those puzzling questions that keep popping up in the quest for beautiful hair. While regular trims are necessary for hair maintenance and reshaping, it’s never a one-size-fits-all approach. Just like the question of colour.  In theory, a visit to the salon every six weeks might be fine for a trim, but there are always exceptions to the rule depending on the hair texture and cut.Read more