What’s New

Some trends never truly disappear, they just wait for the right moment to make a big splash. This summer, the iconic ‘90s blowout is having a full-circle comeback. With its bouncy layers, glossy finish, and undeniable supermodel energy, this voluminous style once loved by Cindy Crawford and Tyra Banks is back on the beauty radar. And it’s not just for the runway. It’s quickly becoming the go-to look for weddings, summer parties, and big moments where fabulous hair is non-negotiable.Read more

We’re slowly going back to more natural hair colours. Cue in ‘budget quiet luxury’… And if there’s one hair shade you’re going to see everywhere this summer, it’s honey blonde. Warm, radiant, and effortlessly chic, this golden hue is making a major comeback—just in time for longer days and sun-kissed selfies. Whether you’re a natural brunette looking to lighten up or a blonde craving more warmth and depth, honey blonde is the shade that flatters everyone and fits beautifully intoRead more

There’s no shortage of box dyes on drugstore shelves promising rich colour and glossy results at home. And while the convenience is tempting, there’s a big difference between DIY hair colour and the results you get from a professional colourist in a salon. At Pure Salon Montréal, we believe professional hair colour is more than just a service — it’s a long-term beauty investment in the health and appearance of your hair. Box Dye Is Generic, But Your Hair IsRead more

There’s something truly stunning about ultra-glossy, super shiny hair. It spells health, youthfulness and luxury, all at once. And that’s why it’s one of those hair goals most of us want to achieve. How do we get that?  Keep scrolling and we’ll tell you everything about super shiny hair! The rise of the ‘clean girl’ aesthetic—you know the kind that looks effortless, polished, yet remains natural—has made shiny, healthy-looking hair a must-have. Just like the coveted ‘glass skin’ trend inRead more

You can never go wrong with a lived-in look. Lived-in layers are super feminine and pretty. And so on trend with the boho look we’re going to be seeing more of for Spring 2025! A good haircut should grow out beautifully. And that’s precisely what many people want in this day and age. Translation? The right stylist makes all the difference. A well executed lived-in cut will stay beautiful, over time, evolving seamlessly with your hair’s natural growth. While someRead more

If you’re thinking “new year, new me” and might be tempted to switch gears when it comes to your hair care routine to the “no poo” (meaning skipping shampoo altogether) trend, here’s some information you might want to consider.  At Pure Salon, we believe that proper hair care is all about balance—especially when it comes to washing your hair. While trends like the “no poo” movement have grown in popularity, skipping shampoo can actually do more harm than good forRead more

Ah, the most glam time of the year is here! And it might just be the perfect moment to test-drive a new hair colour, just as you finish off your Christmas shopping list and your resolutions for 2025. This year, a spectrum of stunning new shades has just popped up, offering options for every style preference. Most are in line with the huge fashion moment of Quiet Luxury. On the heels of this, take into account that Mocha Mousse hasRead more

When it comes to haircare, the products you use can make all the difference between dull, lifeless locks and hair that radiates health and beauty. Professional haircare products, like those from Davines, are a must for anyone serious about maintaining the integrity of their hair. Here’s why investing in professional-grade products is a game-changer. 1. Superior Ingredients for Superior Results Professional hair products, such as those in Davines’ OI and NOUNOU lines, are formulated with high-quality ingredients that deliver noticeableRead more

Hair loss is a concern for many, affecting not only appearance but also confidence and self-esteem. It can be caused by a range of factors, from genetics and stress to environmental conditions and lifestyle choices. At Pure salon, we know how distressing hair thinning can be, which is why we’re committed to providing solutions that nurture your hair back to health. Main Causes of Hair Loss Genetics: Hereditary hair loss is the most common cause, and is known as androgeneticRead more

Ah, the fun of diving in the clear blue water of a swimming pool and lounging around in the sun. Even if you diligently used all the hair protection products you needed, we’re pretty sure your previously pristine hair now has some form of damage. That means it’s time to rethink your haircare routine so that your hair can remain healthy and shiny once the cool weather really starts taking hold.  So here you have all the secrets to tackleRead more