What’s New

Molten brunette has emerged as one of 2025’s most coveted hair colours. This rich, radiant shade blends chocolate, amber, and mocha tones to create a deep, glossy brunette that is both high-end (reminiscent of expensive brunette) and effortless. First seen on celebrities and fashion runways, molten brunette has quickly become the go-to choice for people who want a hair colour that’s warm, has depth depth, and a luminous, light-catching sheen. What Makes Molten Brunette Unique Unlike traditional brunette shades, moltenRead more

You left the salon with your dream hair: creamy blonde, glossy brunette, or a perfectly blended balayage. But a few weeks later, something changed. The tone looks warmer, duller, or just ‘off’. Your once-cool blonde is now yellowish, or your rich brown has taken on an orange hue. What happened? The answer lies in a little phenomenon called brassiness, and the best way to fight it is through the science of toning. Why Hair Turns Brassy Brassiness occurs when theRead more

Ah, the bob! It’s been super popular for the last few years, and for fall 2025 it’s making another major comeback in the shape of the varsity bob. Combining sophistication with effortless charm, the varsity bob is quickly becoming the must-have look for back to school. Playful yet polished, this chin-length cut is versatile, modern, and perfect for anyone looking to refresh their look this season. What Is the Varsity Bob Haircut? The varsity bob is a chin-skimming, subtly layeredRead more

Whether you’ve been soaking up the sun at the beach, lounging poolside, or simply enjoying summer adventures, your hair has likely picked up more than just memories. Saltwater, chlorine, sweat, and layers of product buildup can leave your scalp congested and your strands dull, frizzy, or brittle. August is the perfect time for a post-vacation hair reset, and that starts with a targeted detox. Why Your Hair Needs a Detox After Summer Vacation Summer can be one of the harshestRead more

Summer Hair, Don’t Care? Not Quite. Summer days by the pool are all about carefree vibes, sunshine, and making a splash. But while we’re busy soaking up the sun, chlorine, humidity, and heat can turn even the best hair day into a frizzy mess. The good news? With the right poolside hairstyles, you can look effortlessly chic while keeping your hair protected and manageable all season long. What Makes a Great Poolside Hairstyle? A great poolside hairstyle strikes the perfectRead more

Some trends never truly disappear, they just wait for the right moment to make a big splash. This summer, the iconic ‘90s blowout is having a full-circle comeback. With its bouncy layers, glossy finish, and undeniable supermodel energy, this voluminous style once loved by Cindy Crawford and Tyra Banks is back on the beauty radar. And it’s not just for the runway. It’s quickly becoming the go-to look for weddings, summer parties, and big moments where fabulous hair is non-negotiable.Read more

We’re slowly going back to more natural hair colours. Cue in ‘budget quiet luxury’… And if there’s one hair shade you’re going to see everywhere this summer, it’s honey blonde. Warm, radiant, and effortlessly chic, this golden hue is making a major comeback—just in time for longer days and sun-kissed selfies. Whether you’re a natural brunette looking to lighten up or a blonde craving more warmth and depth, honey blonde is the shade that flatters everyone and fits beautifully intoRead more

There’s no shortage of box dyes on drugstore shelves promising rich colour and glossy results at home. And while the convenience is tempting, there’s a big difference between DIY hair colour and the results you get from a professional colourist in a salon. At Pure Salon Montréal, we believe professional hair colour is more than just a service — it’s a long-term beauty investment in the health and appearance of your hair. Box Dye Is Generic, But Your Hair IsRead more

There’s something truly stunning about ultra-glossy, super shiny hair. It spells health, youthfulness and luxury, all at once. And that’s why it’s one of those hair goals most of us want to achieve. How do we get that?  Keep scrolling and we’ll tell you everything about super shiny hair! The rise of the ‘clean girl’ aesthetic—you know the kind that looks effortless, polished, yet remains natural—has made shiny, healthy-looking hair a must-have. Just like the coveted ‘glass skin’ trend inRead more

You can never go wrong with a lived-in look. Lived-in layers are super feminine and pretty. And so on trend with the boho look we’re going to be seeing more of for Spring 2025! A good haircut should grow out beautifully. And that’s precisely what many people want in this day and age. Translation? The right stylist makes all the difference. A well executed lived-in cut will stay beautiful, over time, evolving seamlessly with your hair’s natural growth. While someRead more