North American Salon of the Year located in downtown Montreal, Pure hair salon stands out from the crowd thanks to the quality of its haircuts, hair color and specialized services.
Anna Pacitto and Daniel Benoît, co-owners of this stunning, seamless space dedicated to beauty, are world renowned hairstylists who are always pushing their craft to new heights collecting the most prestigious hairstyling awards, when they’re not busy offering master class education programs, in Canada and abroad.
At Pure, each artist brings a very personal touch to beauty, offering a diversity of styles and interpretations of trends: from the most classic cuts to the most intense hair color palettes, hair at Pure is always done with flawless execution and utmost attention to detail.
Our Key Services
HAIRSTYLING
Junior Stylist $70+
Hairtylist $80+
Senior Stylist $90+
Master Stylist $100+
Junior Stylist $50+
Hairstylist $55+
Senior Stylist $60+
Master Stylist $65+
Junior Stylist $70+
Hairstylist $80+
Senior Stylist $90+
Master Stylist $110+
Junior Stylist $45+
Hairstylist $50+
Senior Stylist $55+
Master Stylist $60+
HAIRCOLOR
Junior Stylist $70+
Hairstylist $75+
Senior Stylist $80+
Master Stylist $90+
FULL HEAD
Junior Stylist $120+
Hairstylist $160+
Senior Stylist $180+
Master Stylist $200+
BLEACHING
(on consultation)
COLOR REMOVER
(on consultation)
Color Toner $20+/10gr
Elumen $20+/10gr
Finest Pigments $20+/10gr
TECHNICAL
Davines Essential Hair Care $30+
Davines Natural Tech $40+
(Upon consultation)
(Upon consultation)
80$ + depending on the type of makeup
(daytime, evening, wedding)
All rates are minimums and subject to change according to service requirements.
WHAT'S NEW
Molten Brunette: The Luxe Hair Colour Taking Over 2025
Molten brunette has emerged as one of 2025’s most coveted hair colours. This rich, radiant shade blends chocolate, amber, and mocha tones to create a deep, glossy brunette that is both high-end (reminiscent of expensive brunette) and effortless. First seen on celebrities and fashion runways, molten brunette has quickly become the go-to choice for people who want a hair colour that’s warm, has depth depth, and a luminous, light-catching sheen. What Makes Molten Brunette Unique Unlike traditional brunette shades, moltenRead more
Why you need a toner for beautiful hair colour
You left the salon with your dream hair: creamy blonde, glossy brunette, or a perfectly blended balayage. But a few weeks later, something changed. The tone looks warmer, duller, or just ‘off’. Your once-cool blonde is now yellowish, or your rich brown has taken on an orange hue. What happened? The answer lies in a little phenomenon called brassiness, and the best way to fight it is through the science of toning. Why Hair Turns Brassy Brassiness occurs when theRead more







