Since the millennial, pink has become a staple in hair coloring.

With this summer's arrival, freshen up your pink by adding some silvery tones to it, another hot color is minty green with tones of blue.  METALIC PASTEL is all the hype right now!

BLORANGE, dimensional velvety gingersnap to rich penny copper is this summer’s hottest upcoming trend. Think of Jessica Chastain's or Madelaine Petsch's   gorgeous coppery locks.

Visit our PURE Color Experts to discover the summer shades that best suit you!