Our History

Founded in 1998 and located in Les Cours Mont Royal since August 2000, Salon Pure Montreal has proven time and time again its consistency in providing award-winning services to its clientele.
Co-founders Anna Pacitto and Daniel Benoit are credited among the finest of world-class hairdressers. Over the years Anna and Daniel have assembled Montreal's most talented team of professionals.

Our Achievements

The renowned Salon Pure has won an unprecedented four consecutive hair awards in 1999, 2000, 2001, 2002 and most recently in 2014 as Quebec Salon Team of the Year. Salon Pure won the first one just four months after its opening. To add to this incredible list of achievements, the team was crowned North American Salon of the Year three times in 2002, 2007 and 2010 at the North American Hair Awards (NAHA, the Oscar-equivalent for the hair industry)

Our Mission

Anna Pacitto and Daniel Benoit are proud to have built a premier salon and have the opportunity to work with such a great team of stylists where everyone, from the junior to the master stylist, is an integral part of the team. According to Co-Founder Daniel Benoit: "The climate at Pure is an incubator for talent and in order to create, we need the talented staff we have. Thus, each member of the team is crucial to the whole".

Our Vision

Salon Pure Montreal's vision is based on an individualistic approach to subjective beauty. Whether it is uptown chic or downtown sleek, the highly qualified and talented team at Salon Pure Montreal will be able to work with you to achieve the look you love.

Creative directors




I have great memories of my first visit to this hair salon. The hair cut, the hair coloring to make long story short, the hairstyling in general the lady did was what I wanted. I also liked a part of the service, this nice relaxing background music that was playing that day. It might seems ordinary but I personally get impressed by small things like that. When I will be back in Montreal I will surely visit them again.

Jenifer C.

Nik has been my haircare specialist since more than a decade and has been absolutely amazing, with beautiful results - and usually with an artistic twist that is a step above expectations. I was even able to go from dark hair to blonde with very minimal damage! And in the rare occasions there have been mishaps, he and the salon were most generous in order to ensure I had the exact result I wanted. 5/5 amazing!

Elena L

The best hair salon in Montreal! What I loved here is the amazing culture inside pure , the atmosphere of professionalism and dedication.They always managed to give me a full satisfaction with their different hair treatments.

Laetitia L.